Secret Crush has only been available in the Netherlands for 1 day, but already a thing!

Facebook Dating is for adults only and allows users to create an account with selected information and photos. According to the company, the service differs from others in that it relies on clicks, "swipes to the side" or making users wait. The company said, "If you are interested in someone, you can express your interest by commenting on their profile or clicking on the 'like' button."

Facebook Dating will display profiles of unknown users or "friends of friends" when the algorithm system finds an interesting match based on collected user data. It will not show direct friends profiles that have already been added to the main user profile.

How does the Secret Crush feature on Facebook Dating work?

Instead, there is a so-called "secret crush" feature that allows users to add a list of up to 9 friends they have a crush on, or-that is, who they may or may not "secretly" like for something more than just friendship, potentially relationship material. This list, according to facebook, is kept secret and is not shown anywhere else. But as soon as one of the users entered by them activates Facebook-Dating, and he or she has also named this user in the secret list, then the platform will also notify and inform the person who filled out the list first that this person also has a secret crush on you.

Is Facebook's Secret Crush really that secret?

Facebook's FB, +2.39% flirting with matchmaking could provide certain perks for singles, but users should still think twice before sharing intimate data with the scandal-scarred tech giant, privacy experts warn.

Users can decide whether to share information such as photos, occupation and gender identity, and current Facebook friends are not presented as peers or able to see a user's dating profile, according to the company. Matches are suggested based on "preferences, interests and other things you do on Facebook." An Instagram-integrated "Secret Crush" feature also lets users carry a torch for people they know, only notifying the other party if there's a mutual interest.

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Bronnen gerelateerd aan: "Facebook Secret Crush"

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